Tuesday, October 16, 2018

The Holbrook ~ A Family of Active Adult Communities Whose Time Has Come

As baby boomers age, many have parted with oversized residences in favor of simpler abodes. In coming years still more will wish to rid themselves of ownership in any home. They will opt for freedom, comfort - and a passionate lifestyle.

Atlanta's Solomon Development Services and Speak Life Management are the first to meet this demand with creation of The Holbrook.

Holbrook communities are slated for Decatur, Acworth and Woodstock in Georgia, Greenville and Charleston, South Carolina and Nashville. The Holbrook Decatur is well underway, scheduled to open in Spring 2019. Other communities will follow in 2019 and 2020.

Each Holbrook will feature an unmatched combination of upscale amenities, lifestyle offerings and environmental health and wellness enhancements that inspire and enable residents to live life to maximum capacity.

The Holbrook sums it up as "attitude and outlook." Rooted in each community will be "a multitude of clubs, programs, activities and expeditions that tap passions from all walks."

Solomon Development has extensive experience in active adult living design and development. Its Dogwood Forest properties set the standard for enriched and inspired living environments.

The Holbrook will appeal to fully active adults with graduated levels of enhanced care offered on an as needed basis.

Facilities themselves will be constructed to hospital grade standards. Architecture will be distinctive to each, with Choate Construction as general contractor for all. Choate is the most reputable commercial and general builder in the southeast US. 

    Each Holbrook community will feature: 

    The list goes on.

    Each community will bear a unique and distinctive personality.

    The Holbrook stands apart from other active living communities.

    If you seek like-minded, energetic and exuberant neighbors to live, love and share with, The Holbook is indeed a family of communities whose time has come.


    The Holbrook


    Saturday, October 13, 2018

    Ode to the Business Card

    Early in my professional corporate events career I coveted my business cards. They reminded me every day who I was - or at least what I did for a living - in case I forgot.

    More important, my business card was the only medium by which people would have a way to reach me. Professionals kept card files in their briefcase and a Rolodex on their desk. Few had any electronic file, much less a contact management system.

    Fast forward to 2001 and my new real estate career in Northwest Florida. Yes, I was the new agent in town who knew only a handful of neighbors. But this was the laid back and relaxed Redneck Riviera. I soon discovered a business card was almost offensive.

    In 2001 Northwest Florida people did business via handshake and remembered you after meeting only once. A business card was for "city people" who Northwest Florida people preferred would stay away from Northwest Florida.

    By the time I left Northwest Florida in 2016 all that had changed. The real estate business card had somewhat come back into vogue, depending on if I was dealing with an old timer or new arrival. It was almost a source of anxiety whether or not to offer my card.

    Fast forward again to the present. With Stoddard Media I write public relations. With Stoddard Realty Network I introduce people to superior real estate agents. I attend weekly networking events for both. The business card is crucial for each enterprise. Oh my. Which card do I offer?

    (Ignore the grid and red lines. These are template screen shots.)


    Without getting too far into the weeds, as I have a tendency to do, I wish to make some key recommendations to fellow networking event attendees.
    • Carry business cards.
    • Clearly express what you do on those cards.
    • Make text on those cards legible without reading glasses.

    Those three basics will get you off to a good start. 

    I often meet people I want to contact later. If they carry no card I can not do that. If their card conveys some lofty obscure message I will likely forget what they do. If I do not have my readers, small dark text against a dark background render the card useless.

    Do not make it difficult for people to find you, particularly those who really want to find you. Make it easy even for old school fading vision people. Just make the dang card clear and easy. 

    Go here if you want to read lofty concepts on the business card. Then ignore those lofty concepts. Jeff Bezos, Bill Gates and Warren Buffett do not need a business card. You are likely not them. 

    If you are, hi guys, and thanks for reading. Please call me.

    Assuming your name is not Bezos, Gates or Buffet, read this again.